Maleza was established in 2020 just before the onset of the Covid 19 pandemic. Owner and designer of the boutique fashion house, Danijela Maleza Jovanovski was undeterred by what could have been a major interruption to her achieving her dream. Instead of giving up, she decided to make the most of her extra available time to let her creative process flow and take on the challenge of designing and making a range of premium handmade, elegant limited edition clothes from the first sketch to the final stitch. Her passion for fashion leads to her following her intuition in creating designs with the ultimate goal of producing garments that make their wearers feel beautiful and feminine. She believes that every woman should always have the opportunity to dare to be different in their fashion choices while also looking at their best regardless of age, shape, or size.
The company places great importance on its fabric choices. Their philosophy is to select their materials based on their feel and durability, specially selecting the top-quality ones to suit each piece, from all around the world. They are also extremely proud to be guided by Slow Fashion principles. This individual production of every garment means a long, thoughtful, and meticulous process with certain items of clothing taking up to 100 hours of specialized work to create.
Their impressive, exclusive range includes a selection of timeless blouses and shirts for the ultimate in elegance, stylish dresses for every occasion, comfortable rompers, and trend-setting suits as well as a beautiful collection of indulgent nightwear. The company also designs an excellent range of stylish outfits for the younger generation – bound to make the little ones turn heads every time. Danijela Gazdek is also very proud of her latest range of stunning wedding dresses and the company is now working on a line of luxury bedding, cloaks, and towels for use in five-star hotels.
This dedication to quality, style, and durability in the creation of a premium finished product is why Maleza has been selected by the experts at Luxury Lifestyle Awards as a winner of a prestigious award in the category of Best Luxury Niche Fashion Brand in Croatia 2021. Maleza is the first Croatian fashion brand ever to have been chosen as a recipient of this prestigious award underlining Croatia’s growing strength in the luxury fashion industry.